Political Scenario in India: A Report




Narendra Modi’s online mentions grow by 126% over 6 months, Rahul Gandhi’s drop by 2%
  • Modi continues to be most mentioned on social media with almost nine times more buzz than Rahul Gandhi
  • Digvijay Singh made an entry in the top 10, moving from #20 to #7 spot in July
  • Sushma Swaraj dropped out of the top 20 for the first time since January 2013
Blogworks has released the 4th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of July.

Some of the key highlights of the report:

  • Since January 2013, mentions of Narendra Modi have seen the highest and most consistent increase; for all other politicians, the shift in mentions has been fluctuating topically every month
  • Amidst online voices, it appears to be advantage Modi as against his contender in the 2nd spot Rahul Gandhi. Where Narendra Modi’s mentions increased by the rate of 126% since January 2013, Rahul Gandhi’s mentions decreased by the rate of 2% in the same period.
  • In the period June-July, Modi continues to be at the top of the most mentioned political leaders index with almost nine times more buzz than Rahul Gandhi
  • Digvijay Singh made an entry in the top most mentioned political leaders, he moved from 20th spot in June to 7th spot in July 2013. Criticizing his stand on Batla House encounter, BJP Spokesperson Meenakshi Lekhi said the whole country stands together with Martyr MC Sharma. Her statement was widely shared by people.
  • Digvijay Singh’s disparaging statement against his fellow party leader Meenakshi Natarajan got criticism by people and media, thus taking him to the 7th spot.
  • Speculation around Telagana contributed to highest mentions under Law, order & internal affairs’ for Sonia Gandhi.
  • Sushma Swaraj has consistently been in the top 20 since January 2013, however, in July she dropped out of top 20.
  • July saw a surge in negative sentiment for Rahul Gandhi – increasing from 27% in June to 82% in July 2013. ‘Corruption’ was the most mentioned theme for Rahul Gandhi in July 2013 and 89% of these mentions under ‘Corruption’ were negative
  • ‘Development and economy’ which was the plank on which Narendra Modi had entered conversations has dropped over a period of time, while conversations under ‘Law, order & internal affairs’ have increased in July
  • Arvind Kejriwal appears to be moving beyond ‘corruption’ as his key election pivot. His Azad Maidan rally in support of 14,000 homeless families and comments on the Batla encounter contributed to highest mentions under’ ‘Law, order & internal affairs.

This Report Based on Blogworks

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