The proven methodology for the digital age
Since 2006 inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
How to interpret the graphic
Along the top are the four marketing actions (Attract, Convert, Close, Delight) inbound marketers must take in order to obtain visitors, leads, and customers. Along the bottom are the tools marketers use to accomplish these actions. (Note the tools are listed under the marketing action where they first come into play, but that’s not the only place they’re applicable! Several tools, like email, can be essential in several stages of the methodology.)
What is Inbound Marketing?
Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business and keeps them coming back for more.
Content Creation- You create targeted content that answers your customer's basic questions and needs, and you share that content far and wide.
Lifecycle Marketing- You recognize that people go through stages as they interact with your company, and that each stage requires different marketing actions.
Personalization- As you learn more about your leads over time, you can better personalize your messages to their specific needs.
Multi-channel- Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.
Integration- Your publishing and analytics tools all work together like a well-oiled machine, allowing you to focus on publishing the right content in the right place at the right time.