Proper Marketing Research can link the customer to your business through the information that is gathered. This information can identify marketing opportunities or problems, evaluate marketing actions, monitor performance and improve the understanding of your customer base.
Studies have shown that 70% of new businesses fail because they do not perform adequate Marketing Research before embarking on the daunting task of selling a new product. However, Marketing Research is vital for any business, new or old, and in order to be effective it has to be systematic and well-planned.
Our Marketing Research Service Team can help you formulate problems, gather explanations and insights. Whether you are interested in a new Marketing Research program or in revising an existing one, our consultants are here to help you with each step of the process.
Our Marketing Research Services include:
- Research design
- Identifying data sources and data types
- Designing data collection forms
- Designing questionnaires
- Collecting data
- Analyze and interpret the data collected
Marketing research can bring a host of benefits to your business. The findings can directly impact your marketing plan. Our marketing research consultants can be an invaluable tool for the success of your business as they can help you determine:
- How viable a new market is for your company
- What is the market size/share for the purpose of business planning
- What are the new product or service opportunities
- How you can manage risk
- What customers expect of you
- How well you deliver on your customers’ expectations
- What are the root causes for any lost opportunities
- What are the most profitable customer segments
- What are the right price points
- How customers perceive your brand relative to your competitors
- What are the most effective marketing channels that can support your business
Marketing Research is a critical component for a sound business decision. Our Marketing Research Services Team will help you identify the needs of your customers and help you meet them in the best possible way.