Blog: Readying Your Website ??

In the 10 years that I’ve been designing and developing websites, I’ve heard many people say, “Oh my website works, I don’t need to change it.” I reply “Great!, So your website functions, but is it creating an ROI (Return On Investment) for you? Does it drive business to your company, and does it inspire people to become customers?” If you can’t answer with a definitive YES to all these questions, then maybe it’s time to consider hiring a professional.

Or you may say, “Well, my nephew (or cousin, brother, son, etc.) downloaded Photoshop and made a rainbow gradient starburst the first time he opened it… he’s a natural. I think I’ll pay him to make it.” In response, first, I would be concerned with how a child acquired a $700 piece of software. After that, I’d start with this quote from Red Adair, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Yes it will cost more to hire a professional rather than an adolescent, but you’re getting a quality product that is guaranteed to inspire your target audience and make your competition’s jaws drop in envy.

So why even care about getting your website re-designed or getting a new one created? What’s the point?

Whether you have a completely online business, a completely in store business, or a mix of both, in today’s times it is VITAL to have a great online presence. Nearly all consumers (97%) now use online media to shop locally, according to BIA/Kelsey and ConStat. According to the study, on average, consumers are using 7.9 different media sources when shopping for products or services in their local area. Additional findings include:

58 percent of respondents report using an online coupon when shopping for products or services in their local area in the past year.

19 percent of respondents report making an appointment online in the past six months for a service other than a restaurant reservation (e.g., business appointment, health-care appointment, auto service or personal service such as a beauty shop).

According to a new report by the Missouri University of Science and Technology, it takes a website visitor less than two-tenths of a second to form a first impression.That being said, you can see why it’s so important to hire a professional to get the job done.

Now let’s talk nuts and bolts. What makes a website good or bad you might ask? Well, as we’ve just learned, the look of your site is vitally important to the end user, so if your site feels cluttered or claustrophobic then your potential client will leave your site faster than Jeff Gordon in the late ’90s. Additionally, have you ever been to a website that just seems to take FOR-E-VER to load? That is because the design or development code of your site is ugly, and it is also a great way to drive away potential clients. A professional can not only design an awe-inspiring site, but can code it in a way that loads efficiently while also generating excellent search rankings.

In conclusion, today the average person wants to wait no longer than a tenth of a second for a site to load, and when the site is presented, that same person wants to see a work of art. Don’t you think it’s time to make your customers happy and help drive business to yourself rather than your competitor?

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